Events & Marketing Calendar
It’s important to be out in front of industry audiences, both to keep our brand on people’s minds as well as to contribute to the arc of policy changes that affect decarbonization. We’ve built some solid thought leadership over the years that’s really established our credibility and influence in the market.
Here are some tools to help us be organized on where, when, and how we show up at industry events.
_PR & Events Shared Calendar
Section titled “_PR & Events Shared Calendar”The _PR & Events calendar tracks events and important marketing-related dates. Subscribe to the calendar show them on your own calendar view.
You can add events individually. Entries made to the events log (below) will be added via a Zapier automation.
Events Log
Section titled “Events Log”We need to keep a log of events we present at for NYSERDA and ConEd/Willdan reporting. Please use this sheet for 2024, which is in the workbook that also has the 2024 quarterly goals.
Note that Willdan also keeps their own list of events (to date: in a spreadsheet shared via Box), so this information may need to be copied over to that periodically.
Conference Schedule
Section titled “Conference Schedule”The 2024 conferences sheet is also in the quarterly goals workbook. The purpose of this one is to help us be organized for attending and presenting (i.e., sending in session proposals) for the various industry events throughout the year.
Internal & Confidential: This page is only available in the internal handbook and contains confidential information.
